Whether you choose to use an external automation service or to go the DIY route, you now know that adding subtitles to your marketing and corporate videos is a key step to implement in your video creation process going forward. How to add subtitles to videos: a step-by-step guide The good news? Studies show that users are 80% more likely to watch a video to the end when closed captioning is available. Keeping that attention for as long as possible – even more critical, if only by seconds. Successfully capturing potential customers’ attention out of the hundreds and thousands of competitors online is crucial for businesses. In the case of corporate interview videos, you can make long winding sentences more comprehensible and information retention easier by segmenting the interviewee’s speech into short readable phrases in the captions. For example: subtitled YouTube videos reach up to a 40% increase in watch time, and internal tests by Facebook have shown that captioned video ads increase video view time on average by 12%captioned video ads increase video view time on average by 12%. Why adding subtitles to videos is so importantĪdding subtitles to professional and marketing videos has real benefits for businesses. “Open” captions are integrated into the original video file and always remain on-screen, so they cannot be removed or turned off. They are “closed” because the viewer can turn these captions on and off according to their preference.

Closed captioning is designed for deaf or hard-of-hearing audiences to be able to understand dialogue as well as capture the nuanced contexts of what’s happening with audio cues in the video.

For example, text descriptions notify the viewer that there is in a crowded bar scene or during a tense moment.

Captions also refer to transcribed speech, as well as text descriptions of any audio elements or music that are in the video.

This includes monologues, dialogues, and narration.

Subtitles refers to the transcribed or translated text of any spoken speech in a video.

It’s a common misconception that the terms captions, closed captions, and subtitles can be used interchangeably, because there is in fact a difference in definitions.

Not only does it make your content more widely viewable and accessible to diverse audiences, it also boosts your ROI and video metrics like play rate and engagement.

It’s estimated that a striking 85% of videos on Facebook are now watched with the sound off.Īs people consume an increasing amount of video in their daily lives for both personal and professional purposes, adding subtitles to your video marketing strategy is a must. When was the last time you found yourself watching a video on mute, whether it was because you were at the office, in a public space, or simply because you didn't want the sound on? Likely not that long ago… and guess what? You’re not alone.

Subtitles example